Home / About Us
About Us
Built Over Decades. Designed for Long-Term Partnerships.
MAFCO is a regional commercial operating group with an established history of developing international consumer brands across the Middle East, Africa, Central Asia and South Asia.
Our business combines distribution, retail, e-commerce, logistics, marketing, regulatory support and after-sales operations. Across these functions, we have built the market relationships, infrastructure and local expertise required to operate in diverse commercial environments.
Built to Operate Across Markets
45+
Markets
29
Years
1,200+
Dealers
5,000+
Retail Points of Sale
450+
Employees
30+
Brand Partnerships
10+
Service Centers
10+
Online Marketplaces
20+
Channel Partners
6+
E-Commerce Platforms
2
Regional Offices
895,000+ Sq. Ft.
Total Warehousing Capacity
1.9B
Consumers
~23%
of Global Population Reached
Mission
Vision
To be the region’s most trusted long-term operating partner for consumer brands seeking sustainable international expansion.
From a Single Brand Partnership to a Multi-Category Regional Platform
Operating Responsibly, Every Day.
Building efficient, reliable and responsible business practices across our distribution, retail, logistics and service operations.
Building long-term relationships with employees, customers, brand partners, suppliers and business communities across our markets.
Continuously improving our processes, operational efficiency and business practices as MAFCO grows across its regional markets.
Recognition Built on Long-Term Performance
Selected recognitions from international brand partners and industry organizations reflect the work of MAFCO’s commercial, retail and service teams over time.
Harman Overall Growth Winner 2025
Samsung Gold Place 2025
Samsung Partner Recognition Award 2025
Samsung 1st Top Performer in 2024
Samsung Award of Achievement 3rd Best Performing ASC 2022
Samsung 3rd Best Performing ASC 2021
Samsung 1st Best Performing ASC 2021
Samsung 1st Best Performing Service Center 2020
Samsung 1st Best ASC 2018 Harmanhouse Nasser Square
Harman IFA Sales Award 2018
Samsung 1st Best ASC 2018 Harmanhouse Sahara Mall
Samsung 1st Best ASC 2018 Harmanhouse Dubai
Harman IFA 2017 Sales Award
Samsung Second Best Performer ASC 2017 Harman Nasser Square
Samsung Best SCSI 2017
Super Brands Harmanhouse 2014
Samsung Harmanhouse 2013
Samsung Distributor Seminar Salalah Oman 2006
Samsung Best Performance Award in LCD TV Harmanhouse 2006