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About Us

MAFCO Head Office in Dubai, UAE
WHO WE ARE

Built Over Decades. Designed for Long-Term Partnerships.

MAFCO is a regional commercial operating group with an established history of developing international consumer brands across the Middle East, Africa, Central Asia and South Asia.

Our business combines distribution, retail, e-commerce, logistics, marketing, regulatory support and after-sales operations. Across these functions, we have built the market relationships, infrastructure and local expertise required to operate in diverse commercial environments.

Today, our network extends across 45+ markets, connecting brand partners with established dealer and retail channels through a coordinated regional platform.

Built to Operate Across Markets

45+

Markets

29

Years

1,200+

Dealers

5,000+

Retail Points of Sale

450+

Employees

30+

Brand Partnerships

10+

Service Centers

10+

Online Marketplaces

20+

Channel Partners

6+

E-Commerce Platforms

2

Regional Offices

895,000+ Sq. Ft.

Total Warehousing Capacity

1.9B

Consumers

~23%

of Global Population Reached

MAFCO retail operations supporting international consumer brands

Mission

To help international consumer brands build enduring regional businesses through committed partnerships, established infrastructure and disciplined local execution.

Vision

To be the region’s most trusted long-term operating partner for consumer brands seeking sustainable international expansion.

MAFCO Brand Icon
OUR JOURNEY

From a Single Brand Partnership to a Multi-Category Regional Platform

MAFCO’s business developed through long-term investments in brands, distribution and customer-facing infrastructure.
Beginning with early consumer-electronics partnerships, the group expanded into branded retail, regional distribution, e-commerce and after-sales service, and later broadened into home, wellness, beauty, personal care, and consumer packaged goods.
1997
Partnership with Harman International
1998
Harman Middle East Established
1999
1st Harman House Store Opened
2013
1st Samsung Store Opened
2015
Direct Business with Samsung
2019
E-Commerce Expansion
2023
Wellness & Home Expansion
2025
New Harman House Headquarters Established
RESPONSIBLE BUSINESS

Operating Responsibly, Every Day.

Our approach is grounded in product compliance, responsible customer service, employee development and strong relationships with the partners and communities we serve.
01
Responsible Operations

Building efficient, reliable and responsible business practices across our distribution, retail, logistics and service operations.

Building long-term relationships with employees, customers, brand partners, suppliers and business communities across our markets.

Continuously improving our processes, operational efficiency and business practices as MAFCO grows across its regional markets.

MAFCO responsible business operations across logistics, people and regional markets
OUR RECOGNITION

Recognition Built on Long-Term Performance

Selected recognitions from international brand partners and industry organizations reflect the work of MAFCO’s commercial, retail and service teams over time.

Let's Build Growth Together.

Discuss a Partnership to build, scale and grow your brand across our regional markets.
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